In response to international competition and pressure from retailers, US apparel manufacturers and their suppliers initiated the Quick Response (QR) program. QR seeks to provide retailers with the exact stock‐keeping units (SKUs) which consumers demand and to deliver these SKUs quickly. An...

The purpose of this study was to examine the effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase stages. The three specific objectives of the study were to examine at the alternative evaluation stage...

Purpose – The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following objectives were proposed: to identify college student segments’ underlying clothing shopping...

Purpose – The purpose of this paper is to provide insight into the environment of the online shopping process for mass customization (MC) in long‐term relationships (LTRs) between a firm and its customers. Specifically investigated is why some consumers are initially willing to purchase MC...

Purpose – The influence of weather on business activities and human behaviour has been explored in several fields (e.g. finance and psychology), but little research about weather and retail sales is found in the retail or fashion literature. The purpose of the study is to analyse the...

Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct...

In the competitive business environment, retailers can obtain profit by strategic planning and delivering consumer satisfaction. Quick response (QR) is a new business strategy to maximize consumer satisfaction by implementing new technologies (e.g. barcoding, scanner). Reports on research which...