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Factors influencing consumer behaviour towards store brands : evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10009770729
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Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall; Cliquet, Gérard - In: International journal of retail & distribution management 44 (2016) 12, pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
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Factors influencing consumer behaviour towards store brands: evidence from the French market
Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441
Persistent link: https://www.econbiz.de/10010138634
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Factors influencing consumer behaviour towards store brands: evidence from the French market
Fall Diallo, Mbaye; Chandon, Jean‐Louis; Cliquet, Gérard - In: International Journal of Retail & Distribution Management 41 (2013) 6, pp. 422-441
Purpose – This paper aims to investigate how consumer and image factors as well as store familiarity influence store brand (SB) purchase behaviour. SBs are now widely offered by European mass retailers. However, consumer behaviour toward SBs is not yet clearly understood in all European...
Persistent link: https://www.econbiz.de/10014803623
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Retail branding issues in emerging countries : research insights and priorities
Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013
Persistent link: https://www.econbiz.de/10009775618
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Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market
Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367
Persistent link: https://www.econbiz.de/10009541787
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Image perçue et attitude envers les marques de distributeur dans les pays émergents : quelle modération de l'association du magasin à une enseigne locale ou internationale?
Diallo, Mbaye Fall - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 58-85
Persistent link: https://www.econbiz.de/10012308389
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La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur
Diallo, Mbaye Fall; Philippe, Jean; Seck, Anne Marianne - 2014
Persistent link: https://www.econbiz.de/10010370765
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Le secteur de la grande distribution au Sénégal : analyse et recommendations
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Gestion des activités publiques et privées en milieu …, (pp. 35-61). 2014
Persistent link: https://www.econbiz.de/10010515578
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930