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Bordeau, Julie - In: Journal of global scholars of marketing science : … 26 (2016) 4, pp. 311-314

Persistent link: https://www.econbiz.de/10011635653

The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry

Chowdhury, Fairuz; Swaminathan, Srinivasan - In: Services marketing quarterly 44 (2023) 4, pp. 277-308

Persistent link: https://www.econbiz.de/10014418062

M-commerce : the nexus between mobile shopping service quality and loyalty

Omar, Suha; Mohsen, Kholoud; Tsimonis, Georgios; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012502686

Impact of brand equity and mobile web quality on intentions to use m-commerce amongst Traveloka customers

Reswanto, Fendri; Ishak, Asmai - 2022

Persistent link: https://www.econbiz.de/10012938956

Antecedents of intention and usage toward customers' mobile commerce : evidence in Vietnam

Han, Sang-Lin; Nguyen, T. P. Thao; Nguyen, V. Anh - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 129-151

Persistent link: https://www.econbiz.de/10011572119

Exploring mobile banking service quality : a qualitative approach

Shankar, Amit; Datta, Biplab; Jebarajakirthy, Charles; … - In: Services marketing quarterly 41 (2020) 2, pp. 182-204

Persistent link: https://www.econbiz.de/10012256938

Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction

Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218

Persistent link: https://www.econbiz.de/10011629056

Repurchase Intention : The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam

Duy Phuong, Nguyen Ngoc - 2019

This study employs DeLone and McLean's information system success model to measure the effect of service quality, system quality, information quality on repurchase intention of the smartphone-based ride hailing service in Vietnam. Data were gathered by surveying 427 customers using Grab and Uber...

Persistent link: https://www.econbiz.de/10012891222

Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory

Diep Ngoc Su; Nguyen An Ngoc Nguyen; Ly Ngoc Thi Nguyen; … - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 535-569

Persistent link: https://www.econbiz.de/10013327147

Consumer adoption of mobile internet services : an exploratory study

Jiang, Pingjun - In: Journal of promotion management : JPM 15 (2009) 3, pp. 418-454

Persistent link: https://www.econbiz.de/10003903812