Similar Search Results

Behavioral attributes and performance in international strategic alliances: Review and future directions

Robson, Matthew J.; Skarmeas, Dionysis; Spyropoulou, … - In: International marketing review 23 (2006) 6, pp. 585-609

Persistent link: https://www.econbiz.de/10007301988

An examination of branding advantage in export ventures

Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: European Journal of Marketing 45 (2011) 6, pp. 910-935

Purpose – Globalization has rendered international expanding activities increasingly important for the survival, growth and success of modern firms. Drawing on the resource‐based view (RBV) of the firm, the purpose of the present study is to investigate the antecedents and performance...

Persistent link: https://www.econbiz.de/10014722740

Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products

Skarmeas, Dionysis; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 23-36

Persistent link: https://www.econbiz.de/10007893881

An examination of branding advantage in export ventures

Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: European journal of marketing : EJM 45 (2011) 6, pp. 910-936

Persistent link: https://www.econbiz.de/10009029570

The role of corporate image in business-to-business export ventures: A resource-based approach

Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 752-761

Persistent link: https://www.econbiz.de/10008433464

Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products

Skarmeas, Dionysis; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10008880097

An examination of branding advantage in export ventures

Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: European journal of marketing : EJM 45 (2011) 6, pp. 910-935

Persistent link: https://www.econbiz.de/10009231676

The role of corporate image in business-to-business export ventures : a resource-based approach

Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 752-760

Persistent link: https://www.econbiz.de/10008737509

Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products

Skarmeas, Dionysis; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 23-36

Persistent link: https://www.econbiz.de/10003650400

Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment

Spyropoulou, Stavroula; Katsikeas, Constantine S.; … - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 109-129

Persistent link: https://www.econbiz.de/10011865110