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A good signal : how firms can utilize country of origin as a strategic analytical tool
Rahman, Rafid Ur; Heinberg, Martin; Banerjee, Sourindra; … - In: Journal of international marketing 32 (2024) 3, pp. 43-64
Persistent link: https://www.econbiz.de/10015165187
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Consumer authenticity seeking : conceptualization, measurement, and contingent effects
Bartsch, Fabian; Zeugner-Roth, Katharina Petra; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 296-323
Persistent link: https://www.econbiz.de/10012819758
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Export product strategy fit and performance : an empirical investigation
Hultman, Magnus; Robson, Matthew J.; Katsikeas, … - In: Journal of international marketing 17 (2009) 4, pp. 1-23
Persistent link: https://www.econbiz.de/10003936319
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Integrative assessment of exporting research articles in business journals during the period 1960 - 2007
Leonidou, Leonidas C.; Katsikeas, Constantine S. - In: Journal of business research : JBR 63 (2010) 8, pp. 879-887
Persistent link: https://www.econbiz.de/10008647684
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An examination of branding advantage in export ventures
Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: European journal of marketing : EJM 45 (2011) 6, pp. 910-935
Persistent link: https://www.econbiz.de/10009231676
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Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - In: Journal of international marketing 21 (2013) 3, pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
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Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Chari, Simos; Katsikeas, Constantine S.; Balabanis, George - In: British journal of management : BJM 25 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010364115
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Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.; Katsikeas, Constantine S.; Robson, … - In: Journal of marketing 74 (2010) 6, pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
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The role of corporate image in business-to-business export ventures : a resource-based approach
Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 752-760
Persistent link: https://www.econbiz.de/10008737509
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Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.; Barnes, Bradley R.; Spyropoulou, … - In: International marketing review 27 (2010) 5, pp. 491-518
Persistent link: https://www.econbiz.de/10008906892