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How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets

Heinberg, Martin; Katsikeas, Constantine S.; Ozkaya, H. … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 869-890

Persistent link: https://www.econbiz.de/10012301292

Advances in Global Marketing : A Research Anthology

Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2018

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry...

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Socially responsible international business : critical issues and the way forward

Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2019

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The role of supplier performance in building customer trust and loyalty : a cross-country examination

Paparoidamis, Nicholas G.; Katsikeas, Constantine S.; … - In: Industrial marketing management : the international … 78 (2019), pp. 183-197

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Power source drivers and performance outcomes of functional and dysfunctional conflict in exporter-importer relationships

Pfajfar, Gregor; Shoham, Aviv; Brenčič, Maja Makovec; … - In: Industrial marketing management : the international … 78 (2019), pp. 213-226

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Why consumer animosity reduces product quality perceptions : the role of extreme emotions in international crises

Antonetti, Paolo; Manika, Danae; Katsikeas, Constantine S. - In: International business review : the official journal of … 28 (2019) 4, pp. 739-753

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When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link

Auh, Seigyoung; Mengüç, Bülent; Katsikeas, Constantine S. - In: Journal of marketing research 56 (2019) 6, pp. 1012-1033

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Linking identity and heritage with image and a reputation for competition

Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325

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Socially responsible international business : critical issues and the way forward

Leonidou, Leonidas C. (ed.); Katsikeas, Constantine S. (ed.) - 2019

Contents: Preface -- Introduction 1 -- Part I: Overview of research on socially responsible international business -- 1: Socially responsible international business: Review, synthesis, and directions / Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, and Constantinos N. Leonidou --...

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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research

Samiee, Saeed (ed.); Katsikeas, Constantine S. (ed.); … - 2024

Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...

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