The marketing advice published in professional accounting journals is compared with empirical research on client priorities and accountants′ marketing practices to date. The advice and client literature are found to be consistent in that both emphasise referrals, personal communications,...

Uses a response‐hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, proposes a framework depicting a company′s adoption and evaluation of export...

Examines executives′ perceptions of the demand curve in the context of a multiproduct firm. Cluster analysis is used to develop an empirically‐based demand curve typology and relate it to various descriptors of the market environment. Examines the theoretical and managerial implications of...

In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products, for example, are able to work autonomously, cooperate with other products, or adapt to changing circumstances. Although intelligent products appear an...