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B2B relationship marketing analytical support with GBC modeling

Latusek, Wojciech Peter - In: The journal of business & industrial marketing 25 (2010) 3, pp. 209-219

Persistent link: https://www.econbiz.de/10003976027

B2B relationship marketing analytical support with GBC modeling

Latusek, Wojciech Peter - In: The journal of business & industrial marketing 25 (2010) 3, pp. 209-220

Persistent link: https://www.econbiz.de/10008384007

Requirements for successful marketing alliances

Rich, Michael K. - 2009

Persistent link: https://www.econbiz.de/10003836999

The power of "like" : how brands reach (and influence) fans through social-media marketing

Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52

Persistent link: https://www.econbiz.de/10009548177

Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?

Rich, Michael K.; Bartholomew, Darrell - In: The journal of business & industrial marketing 25 (2010) 3, pp. 172-176

Persistent link: https://www.econbiz.de/10003976015

Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience

Rich, Michael K. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003976034

The Power of "Like": How Brands Reach (and Influence) Fans through Social-Media Marketing

Lipsman, Andrew; Mudd, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-53

Persistent link: https://www.econbiz.de/10009962923

THE ASIAN MARKET - Opportunity knocks in Asia

Rich, Mike - In: ADMAP : for decisionmakers in advertising, marketing, … (2012), pp. 34-36

Persistent link: https://www.econbiz.de/10009832778

Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?

Rich, Michael K.; Bartholomew, Darrell - In: Journal of Business & Industrial Marketing 25 (2010) 3, pp. 172-176

Purpose – This paper aims to discuss the inequities in the financial infrastructure of Division II rural universities located throughout the USA and much of the Western world while seeking to offer possible solutions through on‐campus marketing enterprises. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014843005

Using clickstream data to enhance business‐to‐business web site performance

Dale Wilson, R. - In: Journal of Business & Industrial Marketing 25 (2010) 3, pp. 177-187

Purpose – This paper is designed to illustrate how clickstream data, collected from a B2B web site and then analyzed using web analytics software, can be used to evaluate and improve B2B web site performance. A number of issues in the application of clickstream data and web analytics software...

Persistent link: https://www.econbiz.de/10014843006