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Product development and failures in learning from best practices in US auto : a supplier perspective

Pereira, Ryan; Ro, Young Kyun; Liker, Jeffrey K. - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 545-556

Persistent link: https://www.econbiz.de/10010401593

Multinationals must learn local lessons : Policy of “one global strategy” is inadequate for emerging markets

In: Strategic Direction 28 (2012) 10, pp. 27-30

Purpose – The aim of this article is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial...

Persistent link: https://www.econbiz.de/10015010768

The Diffusion of an Innovation in Indonesia

Chaudhuri, Arjun - In: Journal of Product & Brand Management 3 (1994) 3, pp. 19-26

two years and arrives at certain conclusions. In keeping with Rogers′ framework, characteristics of the innovation and … innovation is considered to be proprietary information and is not spread through interpersonal etworks. …

Persistent link: https://www.econbiz.de/10014896419