factors. This multidisciplinary research attempts to relate such scarcely studied variables as ethnocentrism and animosity to … concepts taken from the Relationship Marketing approach and Signalling Theory (trust and reputation, respectively). Structural … results show that a firm?s reputation and consumer trust are needed to establish business relationships involving consumers …

regarding consumer ethnocentrism and animosity issues. Practical implications: This research is of interest to those looking to … exhibit animosity feelings. Research Methodology/Approach: Quantitative data collection method applied on Romanian consumers … Korea). The results suggest that the level of consumer ethnocentrism is low among Romanians, but they do exhibit certain …

reputation and consumer animosity effects in determining consumers’ purchase intentions in both emerging and developed markets … market economy, the COO's brand reputation influences trust and purchase intention more than in the mature market. Also, the … reputation on consumers’ purchase intention in both emerging and mature economies, it does not mediate the effect of animosity on …

Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory …, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary … experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine …

Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the … – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and … animosity negatively moderated these increases. Cosmopolitanism enhanced brand affect but not brand trust. Research limitations …