The importance of understanding how consumers gather and evaluate information about the new products is essential for … providers. This paper considers the student population as consumers and attempt to determine where students as consumers learn … Polytechnic in Sibenik and comprised students of all majors and years of study. Results indicated that students as consumers …

The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand … clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis … distinguish and profile consumers who prefer to buy domestic, imported or both types of clothing. Empirical findings reveal that …