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Evaluating temporary retail price discounts using semiparametric regression

Martínez‐Ruiz, M.P.; Mollá‐Descals, A.; … - In: Journal of Product & Brand Management 15 (2006) 1, pp. 73-80

retailers' decisions about temporary price discounts, has been developed. The model is derived from the analysis of historical … sales data, which provide precise evaluation of previous temporary price discounts periods. The model is also consistent … promotions. Findings – Provides an estimation of the shape of the deal effect curve, indicating which temporary price discounts …

Persistent link: https://www.econbiz.de/10014895896

Brand and country of origin valuations of automobiles

Thanasuta, Kandapa; Patoomsuwan, Thanyawee; … - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 3, pp. 355-375

Purpose – The purpose of this paper is to quantify the value of brands and countries of origin in monetary units. The automobile industry in Thailand is chosen because of the variety of brands and the intense competition within the industry. Both the pick up truck and passenger car market...

Persistent link: https://www.econbiz.de/10014674676

Assessing the impact of a very successful price promotion on brand, category and competitor sales

Dawes, John - In: Journal of Product & Brand Management 13 (2004) 5, pp. 303-314

Many studies have examined the short‐term and long‐term effects of price promotions. This study adds to previous research by examining, in some depth, the effects of a massively successful price promotion in a consumer goods category. This study sought to determine if this large price...

Persistent link: https://www.econbiz.de/10014895808

Identifying patterns of customer response to price endings

Wagner, Ralf; Beinke, Kai‐Stefan - In: Journal of Product & Brand Management 15 (2006) 5, pp. 341-351

Purpose – The purpose of this paper is to introduce a new approach for the identification of price thresholds, which enables learning true thresholds from previous buying decisions recorded in POS scanner data. Design/methodology/approach – The methodology presented herein combines spline...

Persistent link: https://www.econbiz.de/10014895926

The Role of Haggling in Marketing: An Examination of Buyer Behavior

Wossen Kassaye, W. - In: Journal of Consumer Marketing 7 (1990) 4, pp. 53-62

Examines the marketing function performed by haggling in both price setting and providing price information to customers who do not read and write. Considers the process of haggling and how it can replace promotion as a marketing mix. Concludes that the success of firms in a haggling‐oriented...

Persistent link: https://www.econbiz.de/10014849490

Internet‐induced changes in consumer music procurement behavior: a German perspective

Walsh, Gianfranco; Mitchell, Vincent‐Wayne; Frenzel, … - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 305-317

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is...

Persistent link: https://www.econbiz.de/10014945880

Price sequences, perceived variability, and choice

Dolansky, Eric; Vanderbosch, Mark - In: The journal of product & brand management 22 (2013) 4, pp. 314-321

Persistent link: https://www.econbiz.de/10009788435

Message framing strategies for new and mature products

Arora, Raj - In: Journal of Product & Brand Management 16 (2007) 6, pp. 377-385

Purpose – This paper aims to investigate the effectiveness of message framing and source credibility on attitudes, intentions and beliefs about attributes of teeth whitening products. Although each of these variables, message framing and credibility, has been explored individually, few...

Persistent link: https://www.econbiz.de/10014895990

Bundles = discount? Revisiting complex theories of bundle effects

Heeler, Roger M.; Nguyen, Adam; Buff, Cheryl - In: Journal of Product & Brand Management 16 (2007) 7, pp. 492-500

Purpose – The paper seeks to propose and test a theory of the psychological impact of price bundling that is derived from bundling's economic impact. It is called the inferred bundle saving hypothesis. In the absence of explicit information about bundle savings, consumers infer a bundle saving...

Persistent link: https://www.econbiz.de/10014896001

An empirical test for mediation effect of educational institute's image on relationship between marketing elements and parents' loyalty : evidence from India

Gautam, Vikas - In: Journal of promotion management : JPM 21 (2015) 5, pp. 584-600

Persistent link: https://www.econbiz.de/10011433565