Purpose – The purpose of this paper is to report an application of the CETSCALE measuring consumer ethnocentrism for …‐centric scale, thereby taking up calls for ethnocentrism studies to be conducted across multiple countries that actively trade with … one another. Design/methodology/approach – This research is based on an empirical investigation of consumer ethnocentrism …

interactive effects of consumers’ perceptions of these factors, and studies how ethnocentrism (CET) and price affect brand … limitations/implications – Limitations include the use of student samples from a single country (Thailand), and of scenarios … important economy (Thailand).  …

Purpose The purpose of this paper is to examine the effects of consumer ethnocentrism and country of origin across … Mexico. Findings For immigrants with high levels of ethnocentrism, the bias for home and host country products interacts with …. For immigrants with low levels of ethnocentrism, on the other hand, the country of origin effect alone is salient …

ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design …