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The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.; Liu, Jun - In: The journal of consumer marketing 29 (2012) 2, pp. 93-103
Persistent link: https://www.econbiz.de/10009840657
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The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.; Liu, Jun - In: The journal of consumer marketing 29 (2012) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
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Guest editorial: The challenges and opportunities of marketing to Millennials
Pitta, Dennis - In: The journal of consumer marketing 29 (2012) 2, pp. 84-85
Persistent link: https://www.econbiz.de/10009541773
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Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Dekhili, Sihem - In: Psychology & Marketing 38 (2021) 11, pp. 1881-1894
Persistent link: https://www.econbiz.de/10012633156
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The picture of luxury : A comprehensive examination of college student consumers' relationship with luxury brands
Eastman, Jacqueline Kilsheimer; Shin, Hyunju; Ruhland, … - In: Psychology & Marketing 37 (2019) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10012189579
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Do they shop to stand out or fit in? The luxury fashion purchase intentions of young adults
Eastman, Jacqueline K.; Iyer, Rajesh; Shepherd, C. David; … - In: Psychology & Marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10012083878
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Reaching the price conscious consumer : The impact of personality, generational cohort and social media use
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Eastman, … - In: Journal of Consumer Behaviour 20 (2020) 4, pp. 898-912
Persistent link: https://www.econbiz.de/10012406601
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I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations
Thomas, Stephanie P.; Murfield, Monique L. Ueltschy; … - In: Journal of Supply Chain Management 57 (2021) 4, pp. 3-25
Persistent link: https://www.econbiz.de/10012410048
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The King and Summers opinion leadership scale: Revision and refinement
Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Eastman, … - In: Journal of Business Research 31 (1994) 1, pp. 55-64
Persistent link: https://www.econbiz.de/10005474126
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The Relationship Between Ethical Ideology and Ethical Behavior Intentions: An Exploratory Look at Physicians' Responses to Managed Care Dilemmas
Eastman, Jacqueline K.; Eastman, Kevin L.; Tolson, … - In: Journal of business ethics : JOBE 31 (2001) 3, pp. 209-224
Persistent link: https://www.econbiz.de/10006902825