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Information and food blogging as serious leisure

Cox, Andrew M.; Blake, Megan K. - In: Aslib Proceedings 63 (2011) 2/3, pp. 204-220

existing information is a source of inspiration. The content, and style of blogs, and so their nature as information sources …/implications – Food blogs may be better understood by placing them in the context of the PAP system. Practical implications – Food …

Persistent link: https://www.econbiz.de/10014671669

Network Strategy in the Digital Economy

Sammut-Bonnici, Tanya - Volkswirtschaftliche Fakultät, … - 2010

This chapter is concerned with the ‘new’ world of information technology and knowledge intensity. This is a world marked by big investments in R&D, different cost structures and significantly changed demand conditions. You should read this chapter in conjunction with Chapter 19, which deals...

Persistent link: https://www.econbiz.de/10011260034

The influence of software process maturity and customere error reporting on software release and pricing

August, Terrence; Niculescu, Marius Florin - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2702-2726

Persistent link: https://www.econbiz.de/10010234721

Consumer identification with store brands: Differences between consumers according to their brand loyalty

Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: BRQ Business Research Quarterly 18 (2015) 2, pp. 111-126

Retail management of store brands (SBs) has focused on achieving positioning in value and creating associations of smart or expert shopping. The result is that value-conscious consumers and market mavens are the main targets of these brands. This study proposes and contrasts empirically a...

Persistent link: https://www.econbiz.de/10012118386

Exploring the impact of cultural value orientations on market mavenism and opinion leadership

Zhang, Jie; Lee, Wei-Na - In: Journal of promotion management : JPM 19 (2013) 5, pp. 534-555

Persistent link: https://www.econbiz.de/10010233289

Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior

Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178

Persistent link: https://www.econbiz.de/10009754669

A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour

Yang, Hongwei - In: International journal of internet marketing and … 8 (2013) 2, pp. 102-124

Persistent link: https://www.econbiz.de/10010394713

Testing the concepts of market mavensim and opinion leadership in China

Zhang, Jie; Lee, Wei-Na - In: American journal of business : applying research to … 30 (2015) 3, pp. 178-195

Persistent link: https://www.econbiz.de/10011516067

Consumer identification with store brands : differences between consumers according to their brand loyalty

Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10010533280

Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363

Persistent link: https://www.econbiz.de/10011771907