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TOWARD AN OPTIMAL MARKET TARGE...
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Marketing management : a quarterly business management publication of the American Marketing Association
5
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4
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Marketing myths that are killing business : the cure for death wish marketing
Clancy, Kevin J.
;
Shulman, Robert S.
-
1994
Persistent link: https://www.econbiz.de/10004182475
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2
Erfolgskiller : Marketingmythen, die Ihr Geschäft ruinieren können
Clancy, Kevin J.
;
Shulman, Robert S.
-
1995
Persistent link: https://www.econbiz.de/10004244650
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3
Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Clancy, Kevin J.
;
Shulman, Robert S.
-
1993
Persistent link: https://www.econbiz.de/10004147582
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4
Simulated test marketing : technology for launching successful new products
Clancy, Kevin J.
;
Shulman, Robert S.
;
Wolf, Marianne M.
-
1994
-
1. print.
Persistent link: https://www.econbiz.de/10004565544
Saved in:
5
Uncover the hidden power of television programming : ... and get the most from your advertising budget
Clancy, Kevin J.
;
Lloyd, David W.
-
1999
Persistent link: https://www.econbiz.de/10004586338
Saved in:
6
Counterintuitive marketing : achieve great results using uncommon sense
Clancy, Kevin J.
;
Krieg, Peter C.
-
2000
Persistent link: https://www.econbiz.de/10004603603
Saved in:
7
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits
Clancy, Kevin J.
;
Krieg, Peter C.
-
2007
Persistent link: https://www.econbiz.de/10004878290
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8
Soundings - Sleuthing, Not Slashing, for Growth
Clancy, Kevin J.
- In:
Across the board
38
(
2001
)
5
,
pp. 9-10
Persistent link: https://www.econbiz.de/10006696490
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9
Marketing With Blinders On - That's the net effect if you believe in the myths that marketing has generated. Here, two insiders challenge 10 of these cherished beliefs.
Clancy, Kevin J.
;
Shulman, Robert S.
- In:
Across the board
30
(
1993
)
8
,
pp. 33-39
Persistent link: https://www.econbiz.de/10006711570
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10
OBSERVATIONS - The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
Clancy, Kevin J.
;
Berger, Paul D.
;
Magllozzi, Thomas L.
- In:
Journal of advertising research
43
(
2003
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10006505228
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