Branding activities provide space to create internal culture, processes and a kind of organizational system which … allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an … organization increase employee commitment, which ultimately enhances employee retention. There is a need to explore internal …

. Defining factors for internal marketing effectiveness are purposeful communication, employee development, aligning departmental … competitive advantage. Internal marketing is a new concept that is receiving attention in terms of how its processes can impact … business performance. The literature suggests that the management of internal marketing health from the consumer‟s perspective …