This essay traces the roots of corporate social responsibility (CSR) in Norway. It is argued that a basic tenet of CSR, an orientation toward the concerns of stakeholders, has a long history in Norwegian business, predating the modern CSR movement. The essay underscores certain qualities of the...

Purpose The purpose of this chapter is to address the question of how communication studies can prove its value in relation to corporate social responsibility (CSR). As many disciplines seek to understand CSR, the role of communication has been relatively underexplored despite its prevalence in...

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a...

Purpose This chapter applies recent theoretical developments linked to the concept of culture to the field of public relations research and practice, notably through the prism of creativity as a vector of cultural change. Design/Methodology/Approach The chapter is theoretical in nature and draws...

Purpose – Despite a long-standing interest in the responsibility of organisations, transgressions do occur. This raises questions about how these occur when there is so much focus on the legitimacy of organisations in being responsible. In this chapter, we draw on metaphors of communication as...

Purpose The prime goal of this chapter is to discuss what the notion of rhetorical citizenship as a normative aspiration might entail for corporations. Methodology/approach The chapter draws on a pilot study of the Facebook pages of two banks. A rhetorical criticism of these pages was conducted....