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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
53
OLC EcoSci
19
RePEc
5
BASE
4
Other ZBW resources
4
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41
Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption
Gountas, Sandra
;
Mavondo, Felix
;
Ewing, Michael
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
16
(
2011
)
4
,
pp. 393-403
Persistent link: https://www.econbiz.de/10009489780
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42
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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43
The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research
Newton, Fiona J.
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009501841
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44
Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation
Steel, Marion
;
Dubelaar, Chris
;
Ewing, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1328-1344
Persistent link: https://www.econbiz.de/10010227746
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45
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
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46
Brand rivalry and community conflict
Ewing, Michael
;
Wagstaff, Peter E.
;
Powell, Irene H.
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
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47
Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
New Developments in Online Marketing
,
(pp. 183-198)
.
2014
Persistent link: https://www.econbiz.de/10010354575
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48
Detecting gender item bias and differential manifest response behavior : a Rasch-based solution
Salzberger, Thomas
;
Newton, Fiona J.
;
Ewing, Michael
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 598-607
Persistent link: https://www.econbiz.de/10010363450
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49
How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Ewing, Michael
;
Stewart, David B.
;
Mather, Dineli R.
; …
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010383780
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50
Resolving contradictions in instiutional demand through loose coupling
Newton, Joshua D.
;
Ewing, Michael
;
Collier, Paul
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 747-753
Persistent link: https://www.econbiz.de/10010404133
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