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Macleod, Sandra - In: Journal of Communication Management 5 (2001) 2, pp. 179-188

Reputation analysis is a well‐established practice applied to conventional news outlets (press, radio and television) through media evaluation, and to stakeholders direct through opinion and behavioural research. The media evaluation side of such integrated research permits organisations to...

Persistent link: https://www.econbiz.de/10014850667

L'analyse qualitative du contenu des médias, une approche nouvelle au service du milieu industriel

Macleod, Sandra; Testard, Sylvie - In: Revue française du marketing (1999) 173-174, pp. 63-70

Persistent link: https://www.econbiz.de/10007923677

in my opinion - the author argues that newly appointed bosses must listen first

Macleod, Sandra - In: Management today (2005), pp. 10-12

Persistent link: https://www.econbiz.de/10008448942

PUBLIC RELATIONS - Local expert uses research to fish for all the answers - PR works alongside ad campaigns. A case study shows how it does it, and how to measure success.

Macleod, Sandra - In: ADMAP : for decisionmakers in advertising, marketing, … 37 (2002) 5, pp. 32-34

Persistent link: https://www.econbiz.de/10006767550