Political communication has never been as important as it is today. International conflict and a global economic crisis has left governments seeking to justify their actions and calm the fears of their citizens. This paper offers an account of an exploratory study into the process of political...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- About the Authors -- 1 Marketing Communications as a Strategic Marketing Tool -- Introduction -- Retailer Influence, Product, Services, Business-To-Business and Social Marketing --...