Foo, Min‐Hui; Douglas, Gary; Jack, Mervyn A. - In: International Journal of Bank Marketing 26 (2008) 2, pp. 99-118
Purpose – The purpose of this paper is to show that new technologies have significantly changed the way that customers interact with their bank. Whilst a trip down to the local branch was mandatory in the past for a customer to do their banking, all that is required now in many situations is...
