Purpose – The purpose of this paper is to provide insight into the environment of the online shopping process for mass customization (MC) in long‐term relationships (LTRs) between a firm and its customers. Specifically investigated is why some consumers are initially willing to purchase MC...

In the present market place situation, a consumers main contact with manufacturing (i.e., the production process) is through retailers or other middlemen, such as mail order catalog companies. Consumers rarely complain, but when they do, consumers complain to or request information from...

The paper includes brief policy memos commissioned for the March 1994 IGCC conference, "The United States and Japan in Asia." Issue areas included politics and security, economics, science, technology, and the environment, and humna rights.