The UK has a significant biomass resource, estimated at an annual 20 million tonnes, but only a fraction of this is captured effectively for energy, contributing approximately 4.1% of the UK's heat and electricity production (Department for Environment, Food and Rural Affairs, 2007a. UK Biomass...

Marketers cannot neglect the X Generation, yet targeting this group has proven difficult, since “Xers” reject any segmentation and marketing techniques that attempt to generalize their characteristics. The targeting is made more difficult due to their advertising‐literate subculture. In...

Looks at corporate responsibility in the clothing industry. States that by integrating ethical conduct into the corporate vision statement and company strategy there should be increased opportunities for smaller enterprises to export and larger enterprises to increase stakeholder interest....

Introduces the special issue on the textile trade in China and its progress in recent years. Outlines its growth which has reinforced its role as a preferred supplier to major markets, and its alignment with other members of the WTO.

Purpose – This paper aims to examine the structure of buyer‐supplier relationship quality perceived by small‐sized fashion businesses with their major supplier. Design/methodology/approach – On the basis of the literature review and in‐depth interviews, a testable relationship quality...

Purpose – The purpose of this paper is to investigate market segmentation of affluent Chinese consumers and develop profiles of identified segments for potential target markets for luxury fashion goods. Design/methodology/approach – The data are from the 2006 edition of an annual survey...

Purpose – The purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions (FBEs) between designer labels (DLs) and mass‐market labels (MLs) in Hong Kong. The authors investigate in depth the factors that would affect consumers' evaluations...

Purpose – China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information utilized by 14‐ to 17‐year olds in these three nations. Nine hypotheses are developed based on the...