Purpose – This study seeks to investigate the interaction between marketers' strategic behaviors, social norms, and societal stakeholders within a particular historical time period, the 1960s and 1970s. Design/methodology/approach – The study's findings are based on an analysis of two...

Purpose The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd. Design/methodology/approach The study uses a context-specific lens to...

Purpose The purpose of this paper was to document the development of a major regional department store from the firm’s start to the completion of a single block structure including the warehouses required to support its operations. Design/methodology/approach The study is based on a survey of...

Purpose – The purpose of this paper is to present a view of how a retail chain store and its marketing strategies impacted on shopping habits in twentieth century Ireland. Design/methodology/approach – Primary and secondary sources include company documents, oral history and press reports....

Purpose – This study aims to follow the gradual transformation of consumer mobility in mid-20th-century Sweden in connection with the introduction of self-service retailing. Design/methodology/approach – The paper is based on an analysis of the magazine ICA-Tidningen , published by the major...

Purpose – This paper aims to analyze the problematic relationship between the Left, the commercial revolution and the progressive growth of mass consumption during the Italian economic miracle. Design/methodology/approach – Taking for example the city of Bologna, the most important city run...

Purpose – This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer perspectives offer new insights to the emergence and reception of large-scale, pre-planned shopping centers...

Purpose – The purpose of this paper is to present historical research on marketing practices in department stores of the 1880-1930 period using primary source records from Australia. Design/methodology/approach – The paper draws from primary records including retail trade journals, mass...