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Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market

Crawford, Robert - In: Journal of historical research in marketing 8 (2016) 3, pp. 452-472

Persistent link: https://www.econbiz.de/10011626970

Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s

Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30

Persistent link: https://www.econbiz.de/10010530060

Irresistible empire or innocents abroad? American advertising agencies in post-war Italy, 1950s-1970s

Fasce, Ferdinando; Bini, Elisabetta - In: Journal of Historical Research in Marketing 7 (2015) 1, pp. 7-30

Purpose – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s. Design/methodology/approach – The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early...

Persistent link: https://www.econbiz.de/10014873517

Advertising agency activities used to attract new clients in Australia

Waller, David S.; Cusick, Damien J.; Matheson, Hamish D.; … - In: Journal of Business & Industrial Marketing 16 (2001) 2, pp. 129-140

attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to …

Persistent link: https://www.econbiz.de/10014842638

A lack of true believers in the account‐planning discipline in Australia?

Butcher, Ken; McCulloch, Rod - In: Marketing Intelligence & Planning 21 (2003) 7, pp. 473-479

In Australia, advertising agencies have partially embraced the UK‐originated account planning philosophy. In an … exploratory study, six senior account planning directors were interviewed to gain insights into account planning in Australia. It … of “true blues”, to use the Australian argot, may have limited success in Australia. …

Persistent link: https://www.econbiz.de/10014945897

Advice for handling controversial accounts: from products to politicians

Waller, David S.; Polonsky, Michael Jay - In: Marketing Intelligence & Planning 14 (1996) 3, pp. 21-28

attitudes towards political accounts. Examines a sample of 101 advertising agency executives from Australia’s 300 largest …

Persistent link: https://www.econbiz.de/10014946528

Big and little planning (planning of both local and global marketing and advertising strategies)

Hooper-Greenhill, O. - In: Strategic Direction 28 (2012) 8

Persistent link: https://www.econbiz.de/10015011894

The Americanization of Italian advertising during the 1950s and the 1960s : Mediations, conflicts, and appropriations

De Iulio, Simona; Vinti, Carlo - In: Journal of Historical Research in Marketing 1 (2009) 2, pp. 270-294

Purpose – The purpose of this paper is to focus on the Americanization of European advertising in the post‐war years as a phenomenon of cultural transfer and it aims to explore the interaction between the USA and Italian advertising traditions during the 1950s and the 1960s....

Persistent link: https://www.econbiz.de/10014873200

"A dozen ideas to the minute" : advertising women, advertising to women

Scanlon, Jennifer - In: Journal of historical research in marketing 5 (2013) 3, pp. 273-290

Persistent link: https://www.econbiz.de/10009793491

“A dozen ideas to the minute” : Advertising women, advertising to women

Scanlon, Jennifer - In: Journal of Historical Research in Marketing 5 (2013) 3, pp. 273-290

Purpose – This article aims to explore the work lives and contributions of a group of women employed at the J. Walter Thompson advertising agency in the early twentieth century. Design/methodology/approach – Archival source material from the J. Walter Thompson Company archives at Duke...

Persistent link: https://www.econbiz.de/10014873366