Lin, Zhiwei (CJ); Wong, IpKin Anthony; Lin, Shuyi Kara; … - In: International Journal of Contemporary Hospitality Management 33 (2021) 12, pp. 4334-4354
Purpose: This study aims to move beyond the current understanding of corporate social responsibility (CSR) to propose the concept of just-in-time (JIT) CSR as a metaphor that reflects hospitality operators’ endeavors to expedite socially responsible measures to both internal and external...