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Stadium atmosphere : scale development and validation in Indian context

Balaji, M. S.; Chakraborti, Rajdeep - In: Journal of Indian business research 7 (2015) 1, pp. 45-66

Persistent link: https://www.econbiz.de/10011350094

Entwurf und Implementierung eines Softwaresystems zur automatisierten Erstellung ästhetisch anmutender Dokumentenlayouts

Schölgens, David Emanuel - 2017

Persistent link: https://www.econbiz.de/10011783229

Experience of spectator flow and perceived stadium atmosphere : moderating role of team identification

Lee, Hyun-Woo; Gipson, Christina; Barnhill, Christopher R. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 2, pp. 87-98

Persistent link: https://www.econbiz.de/10011716608

An integrated model for stadium atmosphere and stadium attachment : an empirical test in two baseball stadium contexts

Yoshida, Masayuki; Gordon, Brian S.; Nakazawa, Makoto; … - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 95-110

Persistent link: https://www.econbiz.de/10012630741

You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media

Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 120-138

Persistent link: https://www.econbiz.de/10013163203

Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere

Jeong, Yunduk - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 5, pp. 1079-1104

emphasis on the moderating effect of stadium atmosphere. Design/methodology/approach The data were collected from spectators … moderating role of stadium atmosphere in the realm of sports marketing. This study aims to fill these gaps by examining the … structural relationships between baseball stadium food quality, timeliness, satisfaction, and behavioral intention with an …

Persistent link: https://www.econbiz.de/10015347563

Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere

Jeong, Yunduk - In: International journal of sports marketing & sponsorship 25 (2024) 5, pp. 1079-1104

Persistent link: https://www.econbiz.de/10015417232

Sport team brand-equity index: a new measurement

Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian Business Research 9 (2017) 2, pp. 169-188

Purpose Sport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success, management of sport teams need to focus on team-branding, and thus, developing and measuring a team’s brand equity...

Persistent link: https://www.econbiz.de/10014875105

Sport team brand-equity index : a new measurement

Yousaf, Anish; Gupta, Anil; Mishra, Abhishek - In: Journal of Indian business research 9 (2017) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10011761673

The business of cricket and the shifting significance of accounting

Siddiqui, Javed; Humphrey, Christopher - In: Accounting history : journal of the Accounting History … 21 (2016) 1, pp. 5-24

Persistent link: https://www.econbiz.de/10011553626