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The purpose of this paper is to provide an explanation of factors influencing customer satisfaction and trust in vendors involved in mobile commerce (m - commerce). The study sample consists of 200 respondents. Data were analyzed by employing structural equation modelling (SEM) supported by AMOS...
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This study investigates the critical drivers of artificial intelligence (AI) adoption in SMEs. The mediating role of AI adoption on the relationship between leadership vision, change management capability, competitive pressure, trading partnerships, and SME performance is also investigated. This...
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