Roca‐Puig, Vicente; Carlos Bou‐Llusar, Juan - In: Management Research: Journal of the Iberoamerican … 5 (2007) 1, pp. 17-28
Miles and Snow’s (1978) model posits that organizational performance is dependent upon the degree of consistency (fit) that managers establish between organizational and environmental elements. However, different interpretations of the concept of fit coexist in the literature. We argue that in...