Using a sample of 103 first year business students at the Waikato Polytechnic in New Zealand, examines hypotheses that students’ performance is related to personality style; and that scores achieved in multiple choice assessments are a useful predictor of the likely outcomes for other types of...

Over the years, research studies have found sex stereotyping in television advertisements. However, those studies typically examined western television commercials only, leaving open the question of the cultural influence on advertising’s sex‐role portrayal in emerging Pacific‐rim markets....