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Observes that between 1985 and 1989 consumption of low‐alcohol and alcohol‐free beer grew by over 500 per cent, yet expectations of a large and expanding market into the 1990s were not fulfilled, partly because of economic downturn. Explains that as the economy recovers, some brewers are...
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"Women brewed and sold most of the ale drunk in medieval England, but after 1350, men slowly took over the trade. By … England investigates this transition, asking how, when, and why brewing ceased to be a women's trade and became a trade of men … brewsters with drunkenness and disorder." "Examining this instance of seemingly dramatic change in women's status, Bennett …
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is significantly influenced by the perception of the retail mix. It has been argued that women, in particular, are more … influenced by the retail mix, shaping their view of a retail brand’s image. Consequently, this study aims to explore women … research approach was used for this study. A purposive sampling technique was used to collect primary data from 287 women who …
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