Thompson, Nicholas J.; Thompson, Keith E. - In: Journal of Marketing Practice: Applied Marketing Science 2 (1996) 2, pp. 35-48
Observes that between 1985 and 1989 consumption of low‐alcohol and alcohol‐free beer grew by over 500 per cent, yet expectations of a large and expanding market into the 1990s were not fulfilled, partly because of economic downturn. Explains that as the economy recovers, some brewers are...