While the communications and strategy literatures have suggested that ambiguity embedded in texts such as strategic plans many enable the accommodation of divergent perspectives and contribute to building consensus and commitment, little is known about the consequences of such ambiguity for the...

This chapter examines existing approaches to conducting qualitative process research (i.e., studies that view phenomena as becoming or evolving over time) by analyzing published process research in six premier organizational journals from 2010 to 2017. We identify four modes of performing...

Purpose – This chapter presents four different approaches to doing and writing qualitative research in strategy and management based on different epistemological foundations. It describes two well-established “templates” for doing such work, and introduces two more recent “turns” that...