Argues that expertise based solely on rational, quantitative approaches to decision making problematic in rapidly changing business environments that arrest the tools of forecasting, analysis and planning. Where managers must take action in the face of considerable ambiguity, they must justify...

"What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or...