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. Originality/value The paper considers the highly dynamic e-commerce industry in India. It is a sector that is seeing rapid growth …
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Purpose This paper aims to focus on Tata Motors, an automobile company from an emerging market, and its successful acquisition of two global marquee car brands in Jaguar and Land Rover (JLR). It traces the evolution of JLR under the stewardship of Tata Motors over an eight-year long period and...
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