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Bharat to India : a case of connecting IFFCO brand with generation Y

Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of business excellence 13 (2017) 4, pp. 415-427

Persistent link: https://www.econbiz.de/10011857517

Paradoxes and strategies of social media consumption among adolescents

Barcelos, Renato Hübner; Rossi, Carlos Alberto Vargas - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 275-295

Persistent link: https://www.econbiz.de/10010469440

Paradoxes and strategies of social media consumption among adolescents

Hübner Barcelos, Renato; Alberto Vargas Rossi, Carlos - In: Young Consumers 15 (2014) 4, pp. 275-295

. Young people belonging to Generation Y have enthusiastically embraced social media as a means of achieving connectedness and …

Persistent link: https://www.econbiz.de/10015044659

"The kids are alert" : Generation Y responses to employer use and monitoring of social networking sites

Hurrell, Scott A.; Scholarios, Dora; Richards, James - In: New technology, work and employment 32 (2017) 1, pp. 64-83

Persistent link: https://www.econbiz.de/10011958346

Engaging Australian Rules Football fans with social media : a case study

Hopkins, John L. - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 104-121

Persistent link: https://www.econbiz.de/10009790662

Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia

Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443

Persistent link: https://www.econbiz.de/10014439813

Generation Y females online: insights from brand narratives

Ruane, Lorna; Wallace, Elaine - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 315-335

Purpose – The purpose of this paper is to understand the relationships Generation Y females have with fashion brands …/methodology/approach – Narrative interviews were employed to gather data from Generation Y women. Analysis was conducted using inductive thematic … to market brands. Findings illustrate the role of social networks in driving brand consumption among Generation Y women …

Persistent link: https://www.econbiz.de/10014987322

Knowledge management, trust and communication in the era of social media

Paliszkiewicz, Joanna (ed.) - 2020

commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to …

Persistent link: https://www.econbiz.de/10014230342

Knowledge Management, Trust and Communication in the Era of Social Media

Paliszkiewicz, Joanna (contributor) - 2020

commonly used social media in selecting a tourist destination and implementing Generation Y's journey. The 10th article aims to …

Persistent link: https://www.econbiz.de/10014323778

#Me and brands : understanding brand-selfie posters on social media

Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10011859192