Purpose: With the popularity of mobile applications and increasing consumer awareness of application privacy, this paper aims to introduce a new construct of service-privacy fit (i.e. the perceived degree of match between the service of a mobile application and a privacy permission request) to...

Purpose – This paper aims to link academic classifications of service innovation with practical activities by firms to detail the essence of service innovation. Design/methodology/approach – This research employs both qualitative and quantitative analyses. The qualitative study features...