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Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty

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Persistent link: https://www.econbiz.de/10011563693

The importance of perceived fairness in product customization settings

Scholl-Grissemann, Ursula; Stokburger-Sauer, Nicola; … - In: The service industries journal 42 (2022) 11/12, pp. 823-842

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When climate-induced change reaches social media : how realistic travel expectations shape consumers' attitudes toward the destination

Scholl-Grissemann, Ursula; Peters, Mike; Teichmann, Karin - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1413-1429

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Is luxury just a female thing? The role of gender in luxury brand consumption

Stokburger-Sauer, Nicola E.; Teichmann, Karin - In: Journal of Business Research 66 (2013) 7, pp. 889-896

Despite the fact that the functional value of luxury brands is usually not significantly higher than those of non-luxury brands, luxury brands can achieve significant price premiums in the market over non-luxury brands. Additionally, in a majority of markets and product categories, the price for...

Persistent link: https://www.econbiz.de/10010664606

Is luxury just a female thing? The role of gender in luxury brand consumption

Stokburger-Sauer, Nicola E.; Teichmann, Karin - In: Journal of business research : JBR 66 (2013) 7, pp. 889-896

Persistent link: https://www.econbiz.de/10010108522

Is luxury just a female thing? : the role of gender in luxury brand consumption

Stokburger-Sauer, Nicola; Teichmann, Karin - In: Journal of business research : JBR 66 (2013) 7, pp. 889-896

Persistent link: https://www.econbiz.de/10009756865

The relevance of consumer-brand identification in the team sport industry

Stokburger-Sauer, Nicola; Teichmann, Karin - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 2, pp. 20-30

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Motivational drivers of content contribution to company- versus consumer-hosted online communities

Teichmann, Karin; Stokburger-Sauer, Nicola; Plank, Andreas - In: Psychology & marketing 32 (2015) 3, pp. 341-355

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The power of codesign to bond customers to products and companies : the role of toolkit support and creativity

Teichmann, Karin; Scholl, Ursula; Stokburger-Sauer, Nicola - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 15-30

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The role of a smile in customer-employee interactions : primitive emotional contagion and its boundary conditions

Hofmann, Verena; Stokburger-Sauer, Nicola; Wetzels, Martin - In: Psychology & marketing 41 (2024) 10, pp. 2181-2196

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