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The impact of customer value types on customer outcomes for different retail formats

Willems, Kim; Leroi-Werelds, Sara; Swinnen, Gilbert - In: Journal of service management 27 (2016) 4, pp. 591-618

Persistent link: https://www.econbiz.de/10011563715

Assessing the value of commonly used methods for measuring customer value : a multi-setting empirical study

Leroi-Werelds, Sara; Streukens, Sandra; Brady, Michael K.; … - In: Journal of the Academy of Marketing Science 42 (2014) 4, pp. 430-451

Persistent link: https://www.econbiz.de/10010383809

From Armani to Zara: Impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of Business Research 65 (2012) 10, pp. 1487-1494

Fine fashion and fast fashion are ever converging. Just as consumers buy luxury fashion brands to express or enhance their self-image, so also can they patronize fashion stores with a self-congruent personality positioning. This article addresses the following research question: Do people use...

Persistent link: https://www.econbiz.de/10011049960

Am I cheap? Testing the role of store personality and self-congruity in discount retailing

Willems, Kim; Swinnen, Gilbert - In: The international review of retail, distribution and … 21 (2011) 5, pp. 513-540

Persistent link: https://www.econbiz.de/10009798794

From Armani to Zara: Impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1495

Persistent link: https://www.econbiz.de/10010002845

Retailing in Belgium : a managerial perspective

Willems, Kim; Swinnen, Gilbert - In: European retail research 26 (2012) 1, pp. 155-183

Persistent link: https://www.econbiz.de/10010006930

Am I cheap? : testing the role of store personality and self-congruity in discount retailing

Willems, Kim; Swinnen, Gilbert - In: The international review of retail, distribution and … 21 (2011) 5, pp. 513-539

Persistent link: https://www.econbiz.de/10009492159

From Armani to Zara : impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1494

Persistent link: https://www.econbiz.de/10009620136

Retailing in Belgium : a managerial perspective

Willems, Kim; Swinnen, Gilbert - In: European retail research 26 (2012) 1, pp. 155-183

Persistent link: https://www.econbiz.de/10009541443

Brand personality appeal in retailing : comparing fashion- and grocery retailing

Willems, Kim - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209586

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