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Principles of marketing
Peterson, Robin T. - 1989 - 1. ed.
Persistent link: https://www.econbiz.de/10004103034
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Small retailer employment of older workers : an assessment
Peterson, Robin T. - In: Journal of business strategies 24 (2007) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10009873853
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Experimental analysis of theory of promotion at point of consumption
Peterson, Robin T. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 347-350
Persistent link: https://www.econbiz.de/10002664525
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Low income consumer education by business : a neglected activity
Peterson, Robin T. - In: Marquette business review 20 (1976) 2, pp. 74-79
Persistent link: https://www.econbiz.de/10002664544
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Small retailer employment of older workers : an assessment
Peterson, Robin T. - In: Journal of business strategies 24 (2007) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10003598654
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Consumer magazine advertisement portrayal of models by race in the US : an assessment
Peterson, Robin T. - In: Journal of marketing communications 13 (2007) 3, pp. 199-211
Persistent link: https://www.econbiz.de/10003543499
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Lernbuch Marketing
Bott, Dietrich; Peterson, Robin T.; Whatley, Arthur A. - 1981
Persistent link: https://www.econbiz.de/10003999730
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Should charity promotions appeal to altruism?
Leonhardt, James M.; Peterson, Robin T. - In: International Journal of Nonprofit and Voluntary Sector … 24 (2018) 1
Persistent link: https://www.econbiz.de/10012084340
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Business forecasting
Gross, Charles W.; Peterson, Robin T. - 1976
Persistent link: https://www.econbiz.de/10004570052
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Personal selling : an introduction
Peterson, Robin T. - 1978
Persistent link: https://www.econbiz.de/10004810225