//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic megabrand management...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Multinationales Unternehmen
24
Transnational corporation
24
Globalization
14
Globalisierung
13
Management
10
Brand management
9
Welt
9
World
9
Markenführung
7
Auslandsinvestition
6
Foreign investment
6
Strategic management
6
Terrorism
6
Betriebliche Wertschöpfung
5
Emerging economies
5
Learning organization
5
Lernende Organisation
5
Nachhaltige Entwicklung
5
Schwellenländer
5
Strategisches Management
5
Sustainable development
5
Terrorismus
5
Unternehmen
5
Value creation
5
EU countries
4
EU-Staaten
4
International economic relations
4
Knowledge management
4
Wissensmanagement
4
Brand
3
Brand image
3
Brands
3
China
3
Competitive advantage
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Europäische Union
3
Global value chain
3
Globale Wertschöpfungskette
3
International business
3
more ...
less ...
Online availability
All
Undetermined
23
Free
7
Type of publication
All
Article
40
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Textbook
3
research-article
3
Arbeitspapier
1
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Graue Literatur
1
Handbook
1
Handbuch
1
Lehrmittel
1
Non-commercial literature
1
Working Paper
1
conceptual-paper
1
review-article
1
more ...
less ...
Language
All
English
55
Undetermined
6
Author
All
Suder, Gabriele
41
Chailan, Claude
17
Riviere, Monica
7
Lindeque, Johan
5
Meng, Bo
5
Gao, Yuning
4
Birnik, Andreas
3
Ille, Francis R.
3
Nielsen, Niklas
3
Suder, Gabriele G. S.
3
Atkinson, David
2
Calma, Angelito
2
Dormann, Daniel J
2
Ille, Francis
2
McGuire, Steven
2
Reade, Carol
2
Sun, Yongping
2
Townsend, Keith
2
Wiessala, Georg
2
Wilkinson, Adrian
2
Ye, Jiabai
2
Anastasakis, Othon
1
Archer, Clive
1
Ardy, Brian
1
Axinn, Catherine
1
Bader, Benjamin
1
Barroso, José Manuel
1
Bass, A. Erin
1
Beres, Pervenche
1
Berglund, Sara
1
Blazyca, George
1
Boucek, Francoise A. M.
1
Braband, Gangolf
1
Brewin, Christopher
1
Brown, David
1
Bulmer, Simon
1
Buonfino, Alessandra
1
Campbell, Mike
1
Campos, Luísa
1
Carvalho, Maria da Graça
1
more ...
less ...
Institution
All
Edward Elgar Publishing
3
European Commission / Directorate-General for Education and Culture
1
Taylor and Francis.
1
Published in...
All
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
International business review : the official journal of the European International Business Academy
4
Critical perspectives on international business
2
EuroMed journal of business
2
International journal of trade and global markets
2
Journal of marketing management : MM
2
Journal of technology management in China
2
The journal of brand management : an international journal
2
Danger and risk as challenges for HRM : managing people in hostile environments
1
Emerging dynamics of sustainability in multinational enterprises
1
EuroMed Journal of Business
1
IDE discussion papers
1
International Journal of Trade and Global Markets
1
International journal of human resource management
1
Internationalization of emerging economies and firms
1
Journal of Product & Brand Management
1
Journal of Technology Management in China
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Key Success Factors of SME Internationalisation : a cross-country perspective
1
Knowledge management research & practice : KMRP
1
Living Therapies Series
1
Multinational Business Review
1
Multinational enterprises and the challenge of sustainable development
1
Research handbooks in business and management
1
Research handbooks in business and management series
1
Risk analysis : an international journal
1
Routledge companions in business, management and accounting
1
SAGE course companions
1
Sage course companions / Knowledge and skills for success
1
The international journal of management education
1
Thunderbird International Business Review
1
Thunderbird international business review
1
Transnational corporations : investment and development
1
critical perspectives on international business
1
more ...
less ...
Source
All
ECONIS (ZBW)
42
OLC EcoSci
9
Other ZBW resources
6
USB Cologne (EcoSocSci)
3
RePEc
1
Showing
1
-
10
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10010146637
Saved in:
2
Brand architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10009890618
Saved in:
3
Brand architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10003928477
Saved in:
4
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003979643
Saved in:
5
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
Saved in:
6
Branding from emerging countries : how to compete internationally?
Chailan, Claude
- In:
Critical perspectives on international business
11
(
2015
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011297376
Saved in:
7
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
8
Doing business in Europe
Suder, Gabriele
-
2008
Persistent link: https://www.econbiz.de/10003401787
Saved in:
9
International business
Suder, Gabriele
-
2009
Persistent link: https://www.econbiz.de/10003752867
Saved in:
10
The internationalization path and sustainability dynamics in emerging economies : the case of Indian SMEs
Suder, Gabriele
- In:
Emerging dynamics of sustainability in multinational …
,
(pp. 134-163)
.
2016
Persistent link: https://www.econbiz.de/10011504704
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->