Nutrition labelling of food products has received considerable attention in the marketing literature due to increasing consumer interest in health and diet issues. Nutrition labelling of food products is intended to enable informed consumer choices and stimulate the consumption and production of...

This paper presents an empirical study on store brand demand and its determinants. A two‐stage model is considered, in which the consumer decides whether to buy store brands, as well as how to allocate category expenditure between retail and manufacturer brands. The first stage identifies the...

Purpose – This paper aims to consider decision speed’s role in the largely neglected decision area of product elimination. Design/methodology/approach – Drawing on an inter-disciplinary theoretical background (e.g. organisational, decision speed and product elimination theories), the...

This article identifies consumers' impulse purchasing behavior in supermarkets. The study includes an interpretation of the impulse decision relationship with the final purchase and an analysis of the distribution of impulse purchasers' demographic characteristics (age and shoppers' company)....

Purpose: Recently, the sharing economy has attracted considerable attention. This emerging paradigm is driven by powerful technological forces and has the potential to change the way consumers access very important markets such as the car market. Indeed, access-based consumption may attract...

Understanding the store brand buyer is a central issue for strategic brand management because of the increasing market shares of private label products. Offers an analytical framework and introduces a behavioral approach for understanding what makes consumers more responsive to store products....