Using a sample of 872 shoppers and data for 14 products, tests the degree to which extrinsic cue reliance differs between “store brand” versus “non‐store brand” prone consumers. Results indicate that store brand prone consumers exhibit significantly less reliance on extrinsic cues in...

Points out that, although blind tests have generally revealed that consumers can detect little difference between store brand and national brand products, private brands still only have a small market share (14.9 percent). Using an environmental psychology model as the study framework, which...

Our basic stance in this paper is to treat entrepreneurship as a process which flourishes when the interlinked dimensions of individual entrepreneurial traits, societal encouragement, and business opportunities convene to a common goal. From the process perspective, one does not become an...

Failure Mode Effect Analysis (FMEA) is a powerful proactive technique developed to prevent product and process failures. FMEA (also known as the fish-bone or the Ishikawa technique after its originator) was first used by Japanese automobile manufacturers to plan their production systems on the...

Customer loyalty is viewed as the strength of the relationship between an individual’s relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents of relative attitude are identified as...