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Strategic implications of a multi‐dimensional pricing environment

Estelami, Hooman - In: Journal of Product & Brand Management 12 (2003) 5, pp. 322-334

A significant amount of research in pricing has focused on price as a unidimensional construct – one consisting of a … evaluating multi‐dimensional prices is examined. Then the strategic impact of such difficulties for pricing managers as well as … regulators is examined. The paper concludes with a discussion of the implications of multi‐dimensional pricing on past research …

Persistent link: https://www.econbiz.de/10014895770

A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W. - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 171-184

Persistent link: https://www.econbiz.de/10011581100

(The lack of) fluency and perceptions of decision making

Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684

Persistent link: https://www.econbiz.de/10012624677

More voices persuade : the attentional benefits of voice numerosity

Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10014322176

The Price Is Right...or is it? Demographic and category effects on consumer price knowledge

Estelami, Hooman - In: Journal of Product & Brand Management 7 (1998) 3, pp. 254-266

For over a quarter of a century, the television game show The Price Is Right has been testing American consumers’ knowledge of prices for a wide array of products. The settings of this highly popular game show allow for a broad examination of the extent of price knowledge consumers possess...

Persistent link: https://www.econbiz.de/10014896512

Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250

Persistent link: https://www.econbiz.de/10010390892

The effect of ending disclosure on the persuasiveness of narrative PSAs

Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 127 (2021), pp. 241-251

Persistent link: https://www.econbiz.de/10012494371

Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions

Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175

Persistent link: https://www.econbiz.de/10011627993

Email marketing as a tool for strategic persuasion

Thomas, Jacquelyn S.; Chen, Chaoqun; Iacobucci, Dawn - In: Journal of interactive marketing 57 (2022) 3, pp. 377-392

Persistent link: https://www.econbiz.de/10015424206

Influences of the spokes-character on brand equity antecedents

Chang, En Chi - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 494-515

Persistent link: https://www.econbiz.de/10010384978