Purpose – This paper aims to investigate whether the interactional effects of recommendation valence, tie strength and service type produce different effects on attitude and buying intention in a social networking context. Design/methodology/approach – A 2 × 3 × 3 between-subject...

Purpose: Previous research on luxury consumption has focused on conspicuous consumption; however, research on consumers' self-conceptual mechanism in inconspicuous luxury consumption context is scarce. The present study aims to investigate various self-concepts and their mechanisms for...

The present study deals with the S-O-R framework. The past five decades of research have successfully validated the S-O-R model in offline and online contexts. However, there is still room for improvement. In particular, hedonic aspects have been proposed as distinctive aspects to differentiate...