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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States

Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387

Persistent link: https://www.econbiz.de/10011581255

Consumers' value perceptions of e-customization – a model incorporating information framing and product type

Jiang, Pingjun; K. Balasubramanian, Siva; V. Lambert, Zarrel - In: Journal of Consumer Marketing 31 (2014) 1, pp. 54-67

Purpose – Despite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of value that is directly attributable to their e-customization strategies. This study aims to offer an...

Persistent link: https://www.econbiz.de/10014850009

Insights on Account Planning: A View from the Indian Ad Industry

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-105

Persistent link: https://www.econbiz.de/10008346598

Diffusion of account planning in Indian ad agencies: An organisational perspective

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-693

Persistent link: https://www.econbiz.de/10009334273

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Balasubramanian, Siva; Karrh, James; Patwardhan, Hemant - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 115-142

Persistent link: https://www.econbiz.de/10008126549

Insights on account planning : a view from the Indian ad industry

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003929299

Diffusion of account planning in Indian ad agencies : an organisational perspective

Patwardhan, Padmini; Patwardhan, Hemant; Vasavada-Oza, … - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 665-692

Persistent link: https://www.econbiz.de/10009349594

When fiction becomes fact : effect of reverse product placement on consumer attitudes

Patwardhan, Hemant; Patwardhan, Padmini - In: Journal of promotion management : JPM 22 (2016) 3, pp. 349-369

Persistent link: https://www.econbiz.de/10011532975

Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles

Patwardhan, Padmini; Kerr, Gayle; Patwardhan, Hemant; … - In: Journal of advertising 51 (2022) 2, pp. 223-239

Persistent link: https://www.econbiz.de/10013362272

Managing change and finding identity : a grounded analysis of advertising agency leadership

Patwardhan, Padmini; Habib, Sabrina; Patwardhan, Hemant - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 315-333

Persistent link: https://www.econbiz.de/10012243135