Unni, Ramaprasad; Tseng, D; Pillai, Deepa - In: Journal of Consumer Marketing 27 (2010) 3, pp. 243-250
Purpose – The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on these potential differences. Design/methodology/approach – A quasi‐field experimental design with...