In the current highly competitive and fast-changing business environment, in which the optimisation of all resources matters, creating an efficient supply chain is crucial. Earlier studies on supply chains have focussed on aligning product/services and information flows while neglecting the...

The passion, vigor and enthusiasm with which a micro enterprise is started, many a times die an untimely death due to the visionary limitation. This is more pronounced in case of first generation entrepreneurs who face constraints of experience, finance, support and chivalry. Micro Enterprise...

The present paper reviews the extant literature on Earnings Management (EM) in emerging economies using the integrated 'Antecedents Decisions Outcomes (ADO)-Theory, Context, and Methods (TCM)' framework to identify the firm-level and country-level factors influencing EM practices in these...

Purpose: Digital engagement with advertising remains challenging for marketers. This research examines “being hooked” as the mechanism of narrative transportation associated with digital video storytelling ads. Its purpose is to examine the efficacy of digital video ad format (storytelling...