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Uncovering generalized patterns of brand competition in China

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: The journal of product & brand management 23 (2014) 7, pp. 554-571

Persistent link: https://www.econbiz.de/10010467447

Barriers to increasing donor support : evidence on the incidence and nature of brand rejection

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: Nonprofit and voluntary sector quarterly 44 (2015) 5, pp. 1007-1025

Persistent link: https://www.econbiz.de/10011382687

Brand awareness: revisiting an old metric for a new world

Romaniuk, Jenni; Wight, Samuel; Faulkner, Margaret - In: Journal of Product & Brand Management 26 (2017) 5, pp. 469-476

Purpose Brand awareness is a pivotal, but often neglected, aspect of consumer-based brand equity. This paper revisits brand awareness measures in the context of global brand management. Design/methodology/approach Drawing on the method of Laurent et al. (1995), this cross-sectional longitudinal...

Persistent link: https://www.econbiz.de/10014897049

Does an expanded brand user base of co-branded advertising help ad-memorability?

Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379

Persistent link: https://www.econbiz.de/10011919262

Brand awareness : revisiting an old metric for a new world

Romaniuk, Jenni; Wight, Samuel; Faulkner, Margaret - In: The journal of product & brand management 26 (2017) 5, pp. 469-476

Persistent link: https://www.econbiz.de/10011778293

New versus frequent donors : exploring the behaviour of the most desirable donors

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204

Persistent link: https://www.econbiz.de/10011596771

Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory

Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48

Persistent link: https://www.econbiz.de/10011820291

Comparing approaches to elicit brand attributes both face-to-face and online

Hogan, Samantha; Romaniuk, Jenni; Faulkner, Margaret - In: International journal of market research : JMRS ; the … 58 (2016) 1, pp. 57-78

Persistent link: https://www.econbiz.de/10011472540

How sharing of supporters reveals competition amongst non-profit brands

Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212

Persistent link: https://www.econbiz.de/10014299237

Supporters' perceptions of benefits delivered by different charity activities

Faulkner, Margaret; Romaniuk, Jenni - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012199994