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Génération marketing et sciences de gestion : mélanges en l'honneur du professeur Pierre-Louis Dubois

Garets, Véronique des (ed.); Fournier, Christophe (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011587195

Les motivations cachées des consommateurs de marques d'enseigne : et si on parlait d'autre chose que du rapport qualité-prix ?

Ambroise, Laure; Brignier, Jean-Marie; … - In: Revue française du marketing (2010) 227, pp. 45-63

Persistent link: https://www.econbiz.de/10008444563

Le marketing direct intégré

Dubois, Pierre-Louis; Nicholson, Patrick - 1987

Persistent link: https://www.econbiz.de/10004302944

Le marketing : questions, exercices et cas

Dubois, Pierre-Louis (contributor) - 1995

Persistent link: https://www.econbiz.de/10004362874

Connaissance et management : ouvrage dédié à Robert Reix Professeur-pionnier des sciences de gestion

Dubois, Pierre-Louis (contributor); Reix, Robert (contributor) - 2007

Persistent link: https://www.econbiz.de/10004891704

Marketing management : a value-creation process

Dubois, Pierre-Louis; Jolibert, Alain; Mühlbacher, Hans - 2007

Persistent link: https://www.econbiz.de/10004225910

Le marketing : fondements et pratique

Dubois, Pierre-Louis; Jolibert, Alain - 1992 - 2. éd.

Persistent link: https://www.econbiz.de/10004158478

Du Business School Impact Survey (BSIS)... au Professeur of Management Impact Survey (PMIS)

Dubois, Pierre-Louis; Kalika, Michel - Université Paris-Dauphine (Paris IX) - 2014

Persistent link: https://www.econbiz.de/10011162164

Le marketing : fondements et pratique

Dubois, Pierre-Louis; Jolibert, Alain - 1989

Persistent link: https://www.econbiz.de/10004075167

What happens if a business school disappears? The intellectual foundations of BSIS

Kalika, Michel; Shenton, Gordon; Dubois, Pierre-Louis - In: Journal of Management Development 35 (2016) 7, pp. 878-888

Purpose – The FNEGE and then EFMD have been interested in defining a methodology that would make it possible to highlight the impact of a business school on its home territory. This has led to the development of the “Business School Impact System” (BSIS), which is introduced in this paper....

Persistent link: https://www.econbiz.de/10014884268